Following the Indian government’s decision to increase import duties, Apple has just reacted by raising the price of the iPhone 11 Pro and iPhone 8 models sold in the country in order to offset part of the additional cost.
The Indian government is said to have doubled import duties on printed circuits from 10% to 20%. At the same time, the tax on smartphone chargers has also dropped from 15% to 20%.
Apple forced to raise prices in India
Apple has therefore raised the prices of some of its iPhone models in India by almost 2% as of Monday, due to the rights increase following the announcement in the country’s 2020 budget. The following models manufactured and assembled outside India saw their prices increase:
- iPhone 11 Pro 64 GB: 99,900 rupees -> 101,200 rupees
- iPhone 11 Pro Max 64 GB: 109 900 rupees -> 111 200 rupees
- IPhone 8 64 GB: 39 900 rupees -> 40 500 rupees
- IPhone 8 Plus 64 GB: 49 900 rupees -> 50 600 rupees
IPhone 11 models, as well as all iPads, Apple Watch models and Mac desktops, are exempt from the price hike. Until recently, mobile phones sold in India, a market of 1.44 billion people, were previously exempt from the country’s 10% social surcharge. Ditto, the prices of the iPhone XR and iPhone 7 models “assembled in India” remained the same.
India: a difficult but juicy market
The giant of Cupertino has never stopped making efforts in India, a country where companies that produce locally are much less taxed. Last year, Apple’s contract manufacturers, Wistron, expanded iPhone production in the country to the iPhone XS and iPhone XR series. The iPhone maker has doubled its other activities in India. His “Maps” team covered the whole country and Tim Cook recently confirmed that his company would open its first retail store in India in 2021. This will require that 30% of the devices sold be produced in the region . When we know that India has 1.44 billion people, we imagine that it is difficult for Apple not to try everything to make its place …