Reach everyone who might like the new MacBooks. Here is the philosophy of this new Apple advertisement, the firm wants its products to speak to everyone and this time target the Japanese with this animated advertisement to the rhythm of the song by Kaho Nakamura.
A first in the “Behind The Mac” campaign
If you like Japanese anime, you will recognize famous characters from programs like Yama No Susume, Weathering with You, New Game !, Your name … All the characters use Macs and different user profiles are highlighted . We can see the teenager sitting in her room, the teacher, the musician … Apple highlights the overflowing creativity of its MacBook and MacBook Pro users.
You can also see in the AirPods video! This kind of promotion is not frequent in Japan, but Apple knows it, among young Japanese it is a big marketing blow each time.