Apple (product)red

A simple color can make a difference. Choose (RED).
Save lives.

For 13 years now, Apple has supported the fight against AIDS by launching an annual campaign (RED) whose objective is to raise money to fund research and the fight against the disease.

Apple also has a range of products (RED), part of the amount of each product sold is used to finance the fight against AIDS. As a reminder, with each purchase of a product (Red) in red, part of the amount is donated to the RED organization.

So far Apple has been able to donate more than $ 220 million to HIV / AIDS programs.

Apple says that 100% of the funds generated by its partners (RED) are used to finance HIV / AIDS programs on the ground in sub-Saharan Africa.

Anti-HIV drugs keep mothers and babies alive and healthy. There is a drug that can reduce the risk of HIV transmission during pregnancy to almost zero.

In the year 2000, 1,200 babies were born every day with HIV. Today, their number has been reduced to 400. The cost of treatment has dropped from $ 27 to 20 cents a day.

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