This didn’t just happen. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from a. Now includes “The Life Inc. Guide to Reclaiming the Value You Create” In Life Inc , award-winning writer Douglas Rushkoff traces how corporations. Life Inc. is as fluent and well-researched as any of his books – but its target is too large, and too badly constructed to help us much. In a heaving.

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The real, “first” Renaissance was a period of bottom-up prosperity and abundance facilitated by the coexistence of multiple currencies. Rushkoff has done well here. Not until you are truly ready to leave your business. The irony is that our modern Tea Party movement shares the same angst as the original one but without the clarity of understanding the connection between Corporatism and their frustration.

The result of people following that logic is thriving local businesses, producing goods with local materials, fully employing the local labor. And, yes, in the wake of Mitt Romney, you read that exactly right — companies that specialize in outsourcing jobs to places like China outsource some of their own outsourcing!

One major purpose of a centralized government is to rein in the power of corporations. The book is front-loaded, generally proceeding downhill towards its resolution with ever-dimininshing returns.

I agree with most of what Rushkoff had to say. I somehow feel obliged to recommend it to my students.

The best bits of the book are the stories about the history of corporations and the history of money–which is sad when it’s a description of the problem but happy when it’s examples of ways things can work better. Someone had to absorb the surplus supply of credit. Rushkoff takes the corporation and holds it up to scrutiny. The whole point of double-entry rushkiff is that debits must always equal credits, and if they don’t there was an error in entry.


Also, whereas people used to buy food and goods from their neighbours, with the rise of factories and trains they no longer knew where their purchases came from. Imagine competence as a viable alternative. Also, the stories from get-rich-quick conferences are absolutely ruzhkoff. So GM lobbied the government, saying roads were a national defence issue. As I say, the analysis is compelling–and the recommendations are compelling as well, even if it’s a bit daunting to see a path to following them.

A world gone mad

And unions are often complicit in this scheme as well. People and groups became “individuals” all with their own web pages and Myspace profiles to be sold to market researchers. This type of writing, besides being patronizing, is essentially a form of propaganda and not intelligent analysis. Want to Read Currently Reading Read. Mar 06, Aron rated it did not like it.

Looking for More Great Reads? The ones who do it better than others might come out ahead of their neighbors, but they still lose to the corporations. To me, a great deal of this history was a rehash of the most excellent documentary series The Century of the Self The full series can be found on Google Video.

Life Inc.: How the World Became a Corporation and How to Take it Back by Douglas Rushkoff

Oct 12, Stewart rated it it was amazing. I was not able to wrap my brain around everything Rushkoff had to say, so I’ll probably need to listen to it again. Fear not, economists have explored it and found, as in Freakonomics, that maximized utility is surely the primary drive behind human actions.

The American companies didn’t even do their own outsourcing. When they really do get too big to work efficiently, our first response should not be to change the playing field to prevent their demise at the expense of all the great, smaller, more competitive and innovative companies that should be replacing them. Just a moment while we sign you in to your Goodreads account. When young people or anyone worry about personal brands, when corporations and everyday schmoes are involved in charities as ways to support their brand or when to use Mr.


His main message – that our modern economy is not “natural” but the product of deliberate decisions designed to favour some interests over others – is worth emphasising, even if the author, mocking some housing for its footprint of “seven hundred and fifty square feet, barely enough space for one bedroom”, does give the impression of railing against modernity from the vantage point of a palace.

The Meaning of “Life Inc.”–a Conversation With Author Douglas Rushkoff

Corporations are legally required to try to maximize their tushkoff value. Definitely a good movie. Have we lost the notion of community or is the idea of community a much broader one? Most of all, Life Inc.

We would think a society of trained merchants, managers and laborers are more specialized than one of self-taught artisans and inherently entrepreneurial shop-owners but managers didn’t want to hire highly skilled labor which could demand higher wages.

Even the original American Revolution was one against corporatism, as the Tea Party slogan of “No Taxation without Representation” was primarily about Britian’s tax laws which removed barriers to trade and allowed the East India Company to destroy the colonial economy.

On the voyeuristic nature of reality TV: Credit Cards Personal Finance. It’s wh So I suppose Rushkoff is at heart a polemicist, and a very good one. In many ways, the book does all that. This is purely a technical aid in ensuring accurate accounts. Trivia About Life Inc.: Going public means selling your business to disinterested shareholders.

Oct 15, Matthew rated it it was amazing. Oh and did I mention the Crusades?